The 360 of e-commerce
Our e-commerce mastery course takes a 360 degree holistic approach to showing you how to successfully build, manage and grow an e-commerce business.
Over 3 intensive days this face to face workshop will give you the power of the latest digital commerce knowledge, arming you with relevant real world techniques which you can immediately apply within your own business.
Scroll down to find out more about the E-Commerce Mastery Workshop.
There is far more to e-commerce than simply listing stuff for sale on a website.
Like any other business, without the right strategy you will be lost in the forest, not sure of what you are doing, going around in circles, overwhelmed and hardly likely to truly succeed.
In this part of our e-commerce mastery workshop we will show you how to select the right business model and develop the right strategy.
Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.
~ Sun Tzu
How you run and manage your business directly impacts the end result: your profitability, your success and your lifestyle. For this reason, Operational Management topics will form a key focus of our Mastery Workshop.
Some of the topics we will cover include order, warehouse and logistics management, purchasing, operational planning and general e-commerce business administration.
We will also explore processes and systems which you can use to make your business lean, effective and very profitable.
No business exists without happy, satisfied customers who return time and again, and who refer others to that business.
One of the key challenges every e-commerce business faces is knowing how to avoid becoming a faceless transaction portal, building instead relationships with customers that expand beyond the seemingly commoditised nature of the digital commerce business model.
Serving your customer, engaging with your customer and building trusted relationships will be key topics we will explore in the 3-day face to face e-commerce mastery course.
Another critical topic which we will explore in detail in the e-commerce mastery course is that of technology.
As a business which is completely reliant on technology, making the right decisions across all realms (from the physical hardware to the cloud based integrations) is an absolute must.
Technology topics covered in this section of the workshop will include: website technology; working with developers; warehouse technology; integration software and more!
Expect to walk away from the technology discussion with a head full of great ideas which you can implement right away in your own business.
Sales & Marketing
No e-commerce mastery course would be complete without exploring the topic of digital commerce sales and marketing strategies and tactics.
E-commerce and digital marketing go hand in hand. However, did you know that the offline world also presents serious opportunities to the savvy digital commerce business owner?
From bots to email marketing to AdWords and print flyers, we will share with you some powerful secrets which have helped our clients make some serious gains.